Why Internet Video?
- Americans watched a
record 14.3 billion videos during the month of December 2008.
Nearly 150 million U.S.
Internet users watched an average of 96 videos per viewer in the same
month.
- 78.5 percent of the
total U.S. Internet audience viewed online video.
- The average online
video viewer watched 309 minutes of video, or more than 5
hours.
- 98.9 million viewers
watched 5.9 billion videos on YouTube.com (59.2 videos per
viewer).
- 48.7 million viewers
watched 367 million videos on MySpace.com (7.6 videos per
viewer).
- The duration of the
average online video was 3.2 minutes.
- The duration of the
average online video viewed at Hulu was 10.1 minutes, higher than any other
video property in the top ten.
(Source:
comScore.com)
About comScore - comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring
the digital world and preferred source of digital marketing intelligence. For
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-
52% of all web
traffic is video (source: eMarketer, Dec
2007)
-
Video listings show up in all of the major search
engines. They can show up on Google in as little as minutes or
hours after they are submitted
Online video was very instrumental in the outcome of the
Presidential primary and general election for the first time in history in 2007
and 2008. In fact, the role of internet web video was PIVOTAL!
The Bejing Olympics is another big example. In many of
the Olympic events, online viewership usurped commercial television for the
first time in history.
It is no longer a question of whether or not online video
is transforming the world around us, and the way businesses market their
products and services to increasingly segmented markets.
Widespread Online Video Distribution is a
Big Key and a Major Tool to Getting Exposure on Google
- You should produce a video (or a series of videos)
and post them on as many online video sites as
possible. Sites like YouTube, Yahoo Video, MetaCafe, Dailymotion, Viddler
and Veoh—there are many dozens more of them.
- Next, inform social bookmarking sites that your
video is online. Some of these social bookmarking sites are del.icio.us,
Digg, StumbleUpon and several others.
- Next, let the social networks know that your video
is published. These are sites like MySpace, Facebook, LinkedIn, and
Twitter.
- Then post your videos on as many blogs as
possible.
- Finally, you want to turn your videos into
podcasts, so they can be placed in iTunes, and several
other podcast directories.
If you do this the right way, the major search engines -
Google, Yahoo and MSN - will index your videos in mere hours,
even minutes! You will see results very quickly! Results of higher
rankings and traffic to your website.
Can you think of
any reason you would NOT use Web Video in your online marketing
plan?
Neither can we!
Now some info about Online Video Distribution
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